Evan Dorkin ([info]evandorkin) wrote,
@ 2009-01-23 17:39:00
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Mad, Bad, And Depressing To Know
We just received a letter from the folks at Mad detailing changes at the magazine -- namely, Mad will now be a quarterly (albeit a larger-sized publication), Mad Kids and Classics are folding, and several staffers were laid off. This wasn't just bad news because of our possibly losing a client or work, I feel really bad about the troubles the magazine, as well as the publishing world, is going through, and this just brought it home. I know that Diamond's recently released policy changes will affect us more, SLG relies heavily on re-lists, and the small press will be crippled, further, by the new minimums, but the comic industry has always been, as Dan Vado put it, "built on jelly", and I've been here for almost 20 years making minimal to moderate comic book money, so this comes as little surprise. But I wasn't aware of how bad magazine distribution has become, and a venerable magazine like Mad, a comic but in some ways never thought of as a comic, well, seeing it take a gutshot like this shakes one up. Or at least me. There are people who live off their Mad income, we're not one of those, and I can see this affecting a lot of  freelancers who relied on 12 issues of material for their income.  There's going to be less room for folks like us, who came to the party late, and have less of a track record, but hopefully we'll still pick up a gig here and there. I hope the new plan works out alright and Mad can stay on the shelves for a good while longer, there's still a large fan base there, but publishing is just so squeezed. Jeez.

On top of that, while checking to see if the Mad situation was made public as the freelancer note implied (I wouldn't have posted about it otherwise), I found mention on The Beat that Bob Schreck was laid off from DC Comics/Vertigo. Bob is a friend of ours, and I am sorry to see this happen. I am sure he'll land on his feet, and soon, but this has to be a real upheaval. I met Bob in 1987 at the San Diego Comic-Con. Bob has helped me out a lot during my career, especially early on, when he and Diana Schutz really looked out for me and kept me in mind for some early freelance work. I worked with him while he was at DHC and Oni, and we talked briefly about doing something together at Vertigo at some point. He also helped me when I was recruiting folks for World's Funnest. So, I wish Bob the best during these insane times. Sheesh.

Despite everything, I've been weirdly optimistic about our own 2009, based on the things that we're involved in, and what work I'm already contracted to do. But...this sure makes my stomach hurt. It barely affects us, I never got a ton of work from mad, but it's bad news, and hits people close to us, and there's so many other shoes left to drop in the coming months and perhaps years.  I've had contracted work go up in smoke before, and to be honest, I don't what I'd do if my freelancing dried up. I mean, I'd go look for a retail job, I guess, but...I'm not qualified for jack crap other than drawing dumb stuff.

My stomach hurts.


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[info]txtriffidranch
2009-01-23 11:12 pm UTC (link)
Yeah, magazine distribution is screwed right now, and it's only going to get worse when Borders dies later this year. Most of the magazines I read are either cutting back page count or publishing schedules due to a decrease in advertising revenues, and others are cutting back where they can. I have a lot of friends in the same situation as with your friends at Mad, and the belated chirps from the editors about "moving to the Web" (and why the hell wasn't that done a decade ago?) doesn't make it any easier.

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[info]inkstuds
2009-01-23 11:32 pm UTC (link)
I could only imagine you working in retail, and it is quite frightening.

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[info]evandorkin
2009-01-23 11:43 pm UTC (link)
There's a reason I was fired from the comic shop I worked at. Several in fact. And I was fired several times, but only one stuck. I was a good hand seller, good with the register, good at opening on time, bad about outbursts and opening my yap, and really bad about giving customers unwanted opinions about their purchases. Real jerk. I wouldn't do that now, but I did it enough back then to still get e-mails about it from former customers.

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[info]tormentedartist
2009-01-23 11:52 pm UTC (link)
You know I used to go to the Jim Henleys in Manhattan back when it was off 7th by Penn Station and I think it would have been a hoot to have you comment on the stuff that I got. I do notice that they tend to keep a lot of the same people there for awhile.

*Sigh* this is one of the things that I miss about not living in New York anymore...

As for the other stuff I honestly stopped reading Mad years ago, like when Al Jaffee was still doing stuff there. I like your stuff but I just can't relate to Mad any more, but its sad that another generation of children might not be warped by Mad! Instead they will have lame webcomics to read.. Not that all Webcomics suck...but the artists that are in Mad in general are much better...and aren't all manga wannabes.

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[info]evandorkin
2009-01-24 06:52 pm UTC (link)
Al Jaffee is still in Mad, doing the fold-outs. He won't be fold until the magazine folds.

Everyone talks about how Mad isn't for them anymore, and that's fine. There are some older readers and die-hards, but it is a magazine for the young, and the young move on. It's just that nowadays the new generation gets their snark from the net and tv, reading isn't widespread, and print is so hobbled, and, so, what can you do. As a society we're moving on, I guess. It'll all move to the net someday, in some way, shape or form, as copyright holders if not as substantial enterprises.

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[info]inkstuds
2009-01-23 11:56 pm UTC (link)
I gotta say, the Mad news makes me a little sad. That had to be one of the biggest comic influences growing up and looking at the recent stuff with people like yourself, Peter Bagge or Drew Freidman made me happy. knowing that they are scaling back, makes it seem like this is just the first step in more cutbacks.

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[info]puberty_rocks
2009-01-24 03:54 am UTC (link)
Oh geez. Here's hoping it's only temporary and revenue picks up for everyone involved.

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[info]beavis4life
2009-01-24 04:47 am UTC (link)
If worst came to worst, would you sell the rights to Milk and Cheese? I have a Dixie Cup that contains approximately $6.00 worth of pennies, nickels, dimes and yes there's even some quarters. The offer is out there if you're interested.

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[info]mr_sadhead
2009-01-24 06:02 pm UTC (link)
I expected Mad Kids to be gone by now. These are hard times .. I was talking to somebody today who said that she thought there was a lot of opportunity around for the wary. "Danger opportunity?" I said. That's it, she said. Danger opportunity. Might as well jump.

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[info]lois2037
2009-01-24 08:18 pm UTC (link)
Geez... If I weren't already scared, I would be now! If Bob's gone from DC/Vertigo, I guess that means that there will be no more special projects... I suppose they weren't always best-sellers, but they were interesting and strove to stretch the boundaries and all. I'm glad Mad will hold on as a quarterly. It would be too awful to think of a world without Mad...

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[info]scabrendan
2009-01-26 05:24 pm UTC (link)
Bob is one of the best. Boo.

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[info]patrickdean
2009-01-26 08:42 pm UTC (link)
Nuts. I had just sent them some samples and got a package with guidelines encouraging me to send some ideas in. After sending in a few, I never heard anything back and now I get a sinking feeling I never will. At four issues a year, that's a small amount of real estate for regulars and newcomers to fight over.

When I went over their guidelines, I felt like a old coot, with the constant reminder that the current Mad was "not the same magazine you grew up with". After trying to target their demographic stated in the guideline packet, I felt lost researching stuff like Halo and video games I never play or TV I don't watch or tween bands that drive me up the wall. Research is research. Then I remembered there's still a World War II vet or two working there, so I had no excuse to be in the dark.

I can't really complain about the modern Mad too much. I certain the people who read the first twenty-three Kurtzman comic sized issues in the early 50's looked at the Mad in the early 80's my brother and I grew up on and shook their heads in disgust.

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[info]evandorkin
2009-01-26 10:31 pm UTC (link)
I was invited to pitch as a writer, and in a way that never really worked out, I ended up doing more drawing for them, which was a-okay by me. I seem to also be out of the modern pop culture loop, I'm aware of video game stuff to a degree, but movies, tv, radio, celebrities, not much of a clue. I'd rather look up ref for drawing somebody than find out what they do to try and make a joke. So, my writing for the magazine has been limited, and my pitches were leaning towards comics for Mad Kids, which is now gone.

Which reminds me, in my post, I mentioned that we're not going to be hurt much by this situation, I didn't mean that to sound like we're doing so well that Mad money isn't important to us, what it means, actually, is the opposite, I guess -- that we get so few jobs from Mad each year that we wouldn't be greatly affected if they stopped assigning us anything.

I was speculating on trouble for folks who count on Mad as their sole or main client, folks like Sergio, Tom Richmond, Al Jaffee, etc, even if they double or triple up their assignments in the quarterly editions, they're losing many pages and will have holes in their schedule and income. Which is a shame. I've never been so successful at any one place that their pains became my pains.

I'm just a vagabond freelancer...

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